Corporate Strategies & their Marketing Implications
- Guidelines for Market-Oriented Management
- Production-Oriented v’s Market- Oriented Organizations
- What does Marketing concept mean?
- What does strategy mean?
- Components of Strategy
- Synergy
- Comparison between corporate, business and functional strategies
- Business level strategy
- Marketing level strategy
- Alternative Ways for growth
- The Product Life Cycle
- The Boston Box
- Industry attractiveness–business position matrix
- Value-based planning
- Discounted Cash Flow Model