MARKETING MANAGEMENT Course Notes
- The Marketing Management Process
- Corporate Strategies and Their Marketing Implications
- Business Strategies and Their Marketing Implications
- Environmental Analysis: Tools to Identify Attractive Markets
- Industry Analysis and Competitive Advantage
- Understanding Consumer Buying Behaviour
- Understanding Organisational Markets and Buying Behaviou
- Measuring Market Opportunities: Forecasting and Market Research
- Market Segmentation and Target Marketing
- Positioning
- Product Decisions
- Pricing Decisions
- Distribution Channel Decisions
- Integrated Promotion Decisions
- Marketing Strategies for New Market Entries
- Marketing Strategies for Growth Markets
- Marketing Strategies for Mature and Declining Markets
- Organising and Planning for Effective Implementation
- Measuring and Delivering Marketing Performance