Organizational Buying Behaviour
- Differences Between Organizational and Consumer Markets
- Organizational Centre
- Participants in the Organisational Purchasing Process
- Organisational Buying Situations
- Marketing Implications of New task purchases
- The marketing implications straight rebuy purchases
- The Relative Influence of Various Functional
Departments at Different Stages in New Buy
Organizational Purchasing Decisions - The Relative Influence of Various Functional
Departments at Different Stages in Straight
Rebuy Organizational Purchasing Decisions - The Organizational Decision-Making Process for New-Task Purchases