Pricing Decisions
- The Price-setting Decision Process
- Strategic Pricing Objectives
- Estimating Demand and Perceived Value
- Factors Affecting Customer Sensitivity to Price
- Price Elasticity
- Price Elasticity of Demand
- Estimating Costs
- Cost-oriented Pricing
- Break-even Analysis
- Target return price
- Competition Oriented Methods
- Customer Oriented Pricing
- Differential Pricing