Sales Force Management

Content on Sales Force management

1. Development and Role of Selling in Marketing
2. Sales Strategies
3. Consumer and Organizational Buyer Behavior
4. Sales Responsibilities and Preparation
5. Personal Selling Skills
6. Key Account Management
7. Relationship Selling
8. Direct Marketing
9. Internet and IT Applications in Selling and Sales Management
10. Sales Settings
11. International Selling
12. Law and Ethical Issues
13. Recruitment and Selection
14. Motivation and Training
15. Organization and Compensation
16. Sales Forecasting and Budgeting
17. Salesforce Evaluation
18. Examination questions