EBS Sales Force Management Course.ppt
Content of the PPT
- EBS Sales Force Mgt Course
- Selling
- Sales Management
- Implementing the MK concept
- Marketing Programme/ Mix
- Sales and MK relationship
- Marketing Plan Contents
- Mk plan influences sales
- Consumers; Factors Affecting Consumers
- Organisational Buyer
- Factors Affecting Org. Buyers
- Sales Technique
- Personal Selling Skills
- KAM
- Relationship Selling
- Direct Marketing
- Managing a DM Campaign
- Internet and IT applications
- CRM & IT applications
- Sales settings
- International / overseas selling
- Law and ethical issues
- Motivation in practice
- Training
- Organizing a Salesforce
- Compensation
- SF Forecasting
- Quantitative forecasting techniques
- Budgeting
- SF Evaluation