Consumer Buying Behaviour
- Consumer Decision Making
- The Consumer Decision Process
- 1- Problem Identification
- 2- Information search
- Factors affecting Information search
- Evaluation of alternatives
- Selected Attributes Consumers Use to Evaluate Alternative Products or Services
- Purchase
- Post-purchase evaluation
- Consumer Decision Making
- High Involvement purchases
- Low involvement Decision
- Inertia
- Impulse Purchasing and Variety Seeking
- Strategies to Increase Consumer Involvement
- Simplified Hierarchy of Social Forces Affecting Consumer Behavior