Business Strategies & Their Marketing Implications
- 3 M Case study
- 3 M Corporate Strategies
- 3 M Business Strategies
- 3 M Marketing Program
- Strategic Business Units (SBUs)
- Characteristics of SBUs
- Dimensions of SBUs
- Generic Competitive Strategies
- Miles and Snow’s Four Business Strategies
- Combined typology of competitive strategies
- How Business Strategies Differ in Scope,
Objectives, Resource Deployments, and Synergy - Marketing Mix – Prospectors
- Marketing Mix - Differentiated Defenders